Scream into the Windy City: Universal Horror Unleashed Comes to Chicago

If you thought Chicago’s skyline was impressive, wait until you experience the city’s newest thrill-filled landmark. Universal Destinations & Experiences is bringing its first-ever Midwest venue to the heart of Chicago, transforming the former Tribune Distribution Center into Universal Horror Unleashed: Chicago—a year-round, fully immersive horror playground that’s as much about atmosphere as it is about adrenaline.

A Historic Home for Horror

Located at 700 W. Chicago Avenue, directly across from the future Bally’s casino, the old Tribune Distribution Center will be reborn as a multi-sensory nightmare on the shores of Lake Michigan. Think towering facades dripping with Gothic architecture, flickering lanterns leading the way, and fog machines that blur the lines between reality and the macabre—Universal’s team of top designers is determined to make every corner feel like a scene ripped straight from your favorite horror film.

What to Expect Inside

Universal Horror Unleashed isn’t your typical haunted house. Here’s a taste of what lies beyond the gates:

• Multiple Terrifying Mazes

  
  

  Dare to explore intricately themed walk-through mazes where lighting shifts without warning, sounds echo from unseen sources, and creatures lurk just out of sight. Each maze tells its own story—whether you’re fleeing a relentless mad scientist or navigating a fog-choked swamp, prepare for scares at every turn.

  
  

• Themed Bars & Beverages

  
  

  When you need a breather (or a stiff drink), head to one of several horror-inspired bars. Sip on concoctions like the Black Widow Martini or the Phantom’s Elixir, served in glassware that glows eerily under UV lights.

  
  

• Gourmet Grub with a Twist

  
  

  Don’t let the scares stop your appetite. From “Bloody Mary Wings” drenched in spicy red glaze to “Crypt Keeper Sliders” stacked high with unusual—but delicious—toppings, the food offerings marry culinary creativity with a spooky flair.

  
  

• Exclusive Merchandise

  
  

  No haunted attraction is complete without a gift shop, and this one takes it to the next level. Limited-edition pins, glow-in-the-dark T-shirts, and prop-replica collectibles ensure you can take home a piece of your worst nightmares.

Behind the Screams: Economic Impact & Jobs

Beyond the thrills, Universal Horror Unleashed is set to inject serious energy into Chicago’s economy:

• Over $1 Billion in Estimated Impact

  
  

  From construction contracts to ongoing operations, the project is forecast to generate more than a billion dollars in local economic activity.

  
  

• 400 New Permanent Jobs

  
  

  Actors, technicians, bartenders, food-service teams, retail staff—the attraction will employ dozens of performers and hundreds of support roles, making it one of the city’s biggest new private-sector employers in the entertainment sphere.

Timeline to Terror

Planning is already underway, with final design approvals pending. Demolition and site preparation will kick off in early 2026, giving the creative teams ample time to weave together the elaborate sets, cutting-edge technology, and live-action scares that will define the experience. If all goes to plan, the gates will swing open to the public in 2027, just in time for a season of screams that won’t end when summer does.

Why Chicago?

Universal’s choice of Chicago makes perfect sense. Known for its vibrant arts scene, architectural marvels, and devoted fan base for immersive theater, the city provides the ideal backdrop for a horror destination that demands full participation. Whether you’re a die-hard horror aficionado or simply chasing the next big adventure, this is one opening you won’t want to miss.

Join the Fear

Keep your calendars marked: Chicago is about to become the epicenter of fear, fantasy, and unforgettable frights. Stay tuned to The Jetset Journal for updates, behind-the-scenes peeks, and sneak previews as Universal Horror Unleashed brings its brand of cinematic terror to the Midwest. Pack your courage—Chicago’s darkest attraction is coming soon!