Royal Caribbean Introduces a New Way to Shop Cruise Merchandise — Even When You’re Not Sailing

Royal Caribbean is redefining how cruisers and cruise fans connect with the brand long after their vacation ends. In a move that blends cruise culture with modern e-commerce, the cruise line has quietly introduced a brand-new way to shop Royal Caribbean merchandise without being onboard a ship.

Whether you’re reminiscing about your last sailing or simply love cruise-inspired gear, this new feature makes it easier than ever to bring a little Royal Caribbean home.

Meet Vacay Market: Royal Caribbean’s New At-Home Shopping Experience

Royal Caribbean has rolled out Vacay Market, a new in-app shopping feature available through the official Royal Caribbean mobile app. Unlike traditional onboard shopping, Vacay Market allows guests — and even those without an upcoming cruise — to browse and purchase items directly from their phone and have them shipped straight to their home.

This marks a major shift for the cruise line, which has historically limited branded merchandise and specialty items to onboard boutiques.

What Can You Buy on Vacay Market?

Vacay Market goes far beyond standard cruise souvenirs. The marketplace offers a wide range of products designed to appeal to frequent cruisers, casual travelers, and families alike. Shoppers can expect to find:

• Royal Caribbean-branded merchandise, including apparel, drinkware, bags, and accessories

• Travel essentials, perfect for future vacations or weekend getaways

• Beauty and wellness items, curated for life on the go

• Kids’ products and family-friendly items

• Recreational gear, including trending activities popular with cruisers

The selection feels more like a lifestyle store than a traditional cruise gift shop, signaling Royal Caribbean’s intent to extend its brand beyond the ship.

How the New Shopping Experience Works

Accessing Vacay Market is simple:

1. Open the Royal Caribbean mobile app

2. Look for Vacay Market on the app’s home screen or featured sections

3. Browse products, add items to your cart, and check out

4. Have your purchase shipped directly to your home

There’s no need to wait until embarkation day, and no luggage space to worry about. The experience mirrors a standard online shopping platform, making it intuitive even for first-time users.

Why This Is a Big Deal for Cruise Fans

This new shopping option is more than just a convenience — it’s a smart evolution in cruise retail. Vacay Market allows Royal Caribbean to stay connected with guests year-round, while giving travelers a way to relive their cruise experience long after disembarkation.

For loyal cruisers, it also means:

• No rushing to buy souvenirs on the last day of the cruise

• No limits based on onboard inventory

• Easy access to cruise-inspired items anytime

It’s especially appealing for travelers planning a future sailing who want to gear up early or surprise a cruise-loving friend with branded merchandise.

The Future of Cruise Shopping

Royal Caribbean’s Vacay Market hints at a broader trend in the cruise industry: bringing the onboard experience ashore. As cruise lines continue to invest in digital tools and lifestyle branding, features like this could become the norm rather than the exception.

For now, Vacay Market offers a fresh, convenient way for cruise enthusiasts to stay connected to the Royal Caribbean lifestyle — no boarding pass required.