Universal Studios Hollywood’s Pass Member Bonus Benefits Are Back—and They’re Packed with Perks

Jetset Journal–style cover image featuring Universal Studios Hollywood’s iconic globe at sunset with fireworks overhead, surrounded by Super Nintendo World and Hogwarts Castle. In the foreground are Pass Member Bonus Benefits highlights, including a 2026 Pass Member button, Fast & Furious–themed collectible magnet, specialty cold brew drink, popcorn bucket, and VIP Experience badge, with bold text reading “Pass Member Bonus Benefits – Exclusive Perks Now Through March 20.”

If you’re a Universal Studios Hollywood pass holder, this is your official reminder to go now. Universal’s annual Pass Member Bonus Benefits event has returned, and for a limited time, Annual and Season Pass Members are unlocking exclusive freebies, deep discounts, secret menu items, collectible merch, and serious savings on premium upgrades.

Think of it as Universal’s way of saying thanks for being loyal—with magnets, VIP discounts, and perks that absolutely justify a park visit (or three).

Here’s everything Pass Members can expect—and how the benefits stack depending on your pass type.

What Are Pass Member Bonus Benefits?

Pass Member Bonus Benefits are a limited-time seasonal event where Universal Studios Hollywood rolls out exclusive offers just for passholders. These perks typically include:

• Free collectible items

• Pass Member–only food and drinks

• Merchandise discounts (including Super Nintendo World)

• “Bring a Friend” ticket deals

• Discounts on Universal Express and VIP Experience upgrades

• CityWalk dining bonuses you won’t see advertised anywhere else

Most offers are day-of only, available in limited quantities, and require you to show your valid pass to redeem—so timing matters.

The Freebies: Collectibles Worth Showing Off

Universal didn’t hold back this year when it comes to passholder swag.

🎁 Pass Member Magnet

This is the first magnet in a four-part collectible series, themed to Universal’s newest and upcoming attractions. One magnet per passholder, while supplies last—and yes, these go fast.

🎟️ Pass Member Button + Bingo Challenge

Pick up a Pass Member bingo card inside the park, complete the challenges, and redeem it for a limited-edition button. It’s part scavenger hunt, part bragging rights.

Exclusive Food & Drink You Can Only Get with a Pass

This is where Bonus Benefits quietly shine.

• Pass Member–exclusive cold brew drink, available only at select locations

• Free collectible cup with the purchase of a fountain drink

• Buy one, get one 50% off popcorn buckets or sippers

These aren’t just discounts—they’re items and combos regular guests can’t order, even if they know what to ask for.

Merch Deals You’ll Want to Plan Around

If you’ve been eyeing Super Nintendo World merch, this is your moment.

• 20% off Super Nintendo World merchandise (yes, Power-Up Band fans—this counts)

• Power-Up Band bundle deal when purchasing two

• Buy-one-get-one deals on accessories, bracelets, and eyewear

Stack these with your existing pass discounts (where allowed), and the savings add up quickly.

CityWalk Gets the Passholder Treatment Too

Pass Member Bonus Benefits extend beyond the gates and into Universal CityWalk, with secret menu items, free add-ons, and dining perks, including:

• Complimentary desserts with qualifying meals

• Free garlic bread or soft-serve add-ons

• Pass Member–only doughnuts and café combos

• 20% off Starbucks purchases (in-store only)

If you’re planning a CityWalk dinner anyway, flashing your pass suddenly becomes very rewarding.

The Big Ticket Wins: Express & VIP Discounts

This is where Bonus Benefits go from fun to seriously valuable.

🎢 Universal Express

Pass Members can score major discounts on Universal Express—either online in advance or same-day at the gate. This is one of the few times passholders can significantly reduce the cost of skipping the lines.

⭐ VIP Experience

A huge same-day discount on the VIP Experience makes this the best window of the year to upgrade. If you’ve ever wanted the backlot access, front-of-line everything, and included dining—this is the time.

Friends & Family Ticket Deals

Passholders also get access to special discounted 1-Day General Admission tickets for friends and family on select dates. Perfect if you want to bring someone along without paying full price at the gate.

How the Benefits Stack by Pass Type

While most Bonus Benefits are available across all pass levels, how much value you get depends on the pass you hold:

🎟️ Season Pass & Silver Pass

These passes get access to the core Bonus Benefits:

• Free collectibles

• Food and merchandise deals

• Friends & Family ticket offers

• Select CityWalk dining perks

For these passholders, Bonus Benefits are a great way to stretch value and feel like a VIP for a day.

🥇 Gold Pass

Gold Pass Members start seeing bigger savings stack:

• All standard Bonus Benefits

• Better upgrade pricing on Express

• More flexibility with blockout dates during the event

This tier hits the sweet spot for guests who visit a few times a year and want perks without going all-in.

👑 Platinum Pass

This is where Bonus Benefits really shine.

• Access to every Bonus Benefit

• Best positioning to take advantage of Express and VIP discounts

• Fewer blockout issues

• Highest overall return on collectibles, merch savings, and upgrades

For Platinum Pass Members, Bonus Benefits feel less like a perk and more like a built-in seasonal event.

Pro Tips to Maximize Your Bonus Benefits Visit

• Go early in the day—freebies are while supplies last

• Screenshot the offers before you arrive so you don’t miss redemption locations

• Combine merch deals with your pass discount when allowed

• If you’ve ever considered VIP, this is the cheapest window you’ll see all year

The Bottom Line

Universal Studios Hollywood’s Pass Member Bonus Benefits aren’t just filler perks—they’re a strategic reason to visit, especially if you’re a Gold or Platinum Pass holder. From collectible magnets and secret menu items to real savings on Express and VIP upgrades, this limited-time event delivers genuine value for loyal fans.

If you’ve been waiting for the right moment to use your pass… this is it.