Step Into the Story: Everything You Need to Know About Netflix’s New Immersive Entertainment Venues

Netflix is officially leaping off the screen and into real life. Beginning in late 2025, fans will be able to walk through their favorite shows, grab a themed cocktail, shop exclusive merch, and even test their wits in elaborate escape-style adventures—all inside Netflix House, the streaming giant’s new chain of immersive entertainment destinations. With three major locations announced so far—Philadelphia, Dallas, and Las Vegas—this new concept is set to blend theme park thrills, live experiences, and pop culture under one roof.

What Is Netflix House?

Think of Netflix House as part theme park, part interactive museum, part foodie paradise. Unlike sprawling outdoor amusement parks, these venues are massive indoor entertainment hubs, each spanning more than 100,000 square feet. The goal? To create immersive worlds where visitors can live out iconic Netflix stories like Stranger Things, Wednesday, Squid Game, One Piece, Bridgerton, and more.

Entry to Netflix House is free, making it easy for curious guests to explore. However, ticketed attractions like escape rooms, VR adventures, and theatrical experiences offer the real magic. Add in themed dining, a cinema-style event space, and rotating mini-exhibits, and you’ve got a year-round entertainment playground.

Netflix House Philadelphia – King of Prussia Mall

Opening: November 12, 2025

The first Netflix House will debut inside Pennsylvania’s King of Prussia Mall, one of the largest shopping centers in the U.S. Guests can expect a robust lineup of attractions, including:

• Wednesday: Eve of the Outcasts – A carnival-themed adventure straight out of the hit series.

• ONE PIECE: Quest for the Devil Fruit – An energetic, pirate-filled race between Marines and adventurers.

• Netflix Virtuals – VR gameplay featuring Stranger Things, Squid Game, and Rebel Moon.

• Top 9 Mini-Golf – A nine-hole course where each hole is themed to fan favorites like Bridgerton, WWE, and Is It Cake?.

• TUDUM Theater – A multi-use venue for screenings, trivia nights, fan events, and even appearances from Netflix talent.

• Netflix Bites – A casual dining spot where the food and cocktails reflect popular Netflix titles.

• Exclusive Merchandise – A store with rotating collections so fans can bring home a piece of their favorite show.

This location is expected to be the most feature-packed, serving as the flagship Netflix House in the U.S.

Netflix House Dallas – Galleria Dallas

Opening: December 11, 2025

Just one month later, Dallas will welcome its own Netflix House inside the Galleria Dallas mall. While similar in scope to Philadelphia, this venue has its own lineup of interactive adventures:

• Stranger Things: Escape the Dark – Step into Hawkins and face eerie challenges lurking in the shadows.

• Squid Game: Survive the Trials – A real-world adaptation of the high-stakes series, minus the deadly consequences.

• Netflix RePLAY Arcade – A blend of retro arcade vibes, escape-room puzzles, and physical challenges.

• Netflix Bites & Merch Shop – On-site dining and exclusive shopping for fans.

Though Dallas won’t feature mini-golf or the TUDUM Theater at launch, its emphasis on arcade gaming and two of Netflix’s biggest global hits makes it a must-visit.

Netflix House Las Vegas – BLVD Las Vegas

Opening: 2027

The third announced Netflix House will land on the Las Vegas Strip in 2027. While details are still under wraps, it’s expected to follow the same formula: rotating immersive experiences, VR, themed dining, and retail. With Vegas’s reputation for bold, high-energy attractions, this location could push the Netflix House concept to its most extravagant level yet.

What Makes Netflix House Unique?

• Free Entry – You don’t need a ticket just to step inside. Paid attractions are optional.

• Rotating Experiences – Content will refresh regularly, giving fans reasons to return.

• No Subscription Required – Anyone can visit, whether or not they subscribe to Netflix.

• Food & Drink – Netflix Bites brings iconic shows to the menu with playful eats and themed cocktails.

• Fandom First – Themed merchandise and pop-up exclusives make each visit collectible.

Why Netflix House Matters

Netflix isn’t just building venues—it’s creating new ways for fans to connect with stories. By moving beyond the screen, Netflix House taps into the power of live, shared experiences. It’s the perfect blend of shopping mall revival, pop culture tourism, and interactive entertainment.

As more details roll out, one thing is certain: by late 2025, stepping into your favorite Netflix show won’t mean pressing play on your couch. It’ll mean walking through the doors of Netflix House.

✨ The Jetset Journal Tip: If you’re planning a trip to Philadelphia or Dallas in late 2025, keep an eye on ticket presales through Netflix House’s official channels. These attractions are designed to rotate, so no two visits will ever be quite the same.