Carnival Cruise Line Unveils “Treasures of Baja”: A Bold New Destination Coming to Ensenada, Mexico

Carnival Cruise Line is expanding its growing portfolio of exclusive shoreside experiences with an ambitious new destination in Baja California, Mexico. Officially named Ensenada Bay Village: Treasures of Baja, the project promises to transform the cruise port of Ensenada into an immersive, resort-style attraction that blends adventure, culture, relaxation, and local flavor—all just steps from where ships dock.

Set to redefine what a Baja cruise stop can offer, this new development reflects Carnival’s strategy of creating curated destinations that keep guests close to the ship while delivering unforgettable experiences ashore.

What Is Treasures of Baja?

Treasures of Baja is a newly announced shoreside village being developed at the Ensenada Cruise Terminal. Designed as a vibrant, walkable destination, the project will feature themed zones inspired by Baja California’s landscapes, traditions, and culinary heritage.

Unlike a private island, Treasures of Baja will be integrated directly into the existing port area, making it easily accessible to cruise guests without long transfers or excursions.

The destination is being built to accommodate thousands of visitors per day, ensuring smooth guest flow even during peak cruise seasons.

A Resort-Style Experience Steps From the Ship

Carnival’s vision for Treasures of Baja goes far beyond a typical port stop. Guests can expect a carefully designed environment offering something for every travel style:

Adventure & Attractions

Thrill-seekers and families alike will find high-energy experiences woven throughout the village, including:

• Zip line courses offering elevated views of the Baja coastline

• Scenic river-style boat rides through themed environments

• Off-road style dune rally attractions inspired by Baja motorsports

• Interactive experiences designed for all ages

Relaxation & Wellness

For guests looking to slow things down, Treasures of Baja will offer multiple ways to unwind:

• Hot spring–inspired soaking pools

• A full-service spa and wellness area

• Resort-style lounging zones with shaded seating

• An adults-only pool area known as “Baby Beach,” designed for a more tranquil, upscale vibe

Food, Drink & Local Flavors

Baja California is known for its culinary scene, and Treasures of Baja aims to showcase it in a big way:

• Tequila and chocolate tasting experiences

• Wine-forward offerings inspired by the nearby Valle de Guadalupe wine region

• Regional Mexican cuisine with modern twists

• Bars and casual dining venues scattered throughout the village

Culture, Shopping & Entertainment

The destination will also spotlight the artistic and cultural identity of Baja:

• Artisan markets featuring locally made goods

• Cultural exhibits and themed architecture

• Live entertainment and performance spaces

• Photo-ready plazas designed for social media moments

Who Will Have Access?

While Carnival Cruise Line is spearheading the project, Treasures of Baja will be accessible to multiple cruise lines that call on Ensenada. That means a wide range of travelers visiting Baja California will be able to experience the destination, regardless of which ship they’re sailing on.

When Will Treasures of Baja Open?

Construction is expected to take approximately two years, with a projected opening timeframe of late 2027 to early 2028. As with any large-scale development, timelines may shift, but Carnival has positioned this project as a major long-term investment in the region.

Why This Matters for Cruisers

Treasures of Baja represents a major evolution in West Coast cruising. Ensenada has long been a popular, convenient port for short cruises from California, but this new destination elevates the experience by offering:

• A safe, curated environment close to the ship

• More variety than traditional short shore excursions

• A resort-style feel without sacrificing local character

• A strong alternative to private island experiences in the Caribbean

For first-time cruisers, families, and repeat Baja travelers alike, this development adds new excitement and value to itineraries that include Ensenada.

A New Era for Baja Cruise Stops

With Treasures of Baja, Carnival Cruise Line is signaling that Mexico’s Pacific coast is the next frontier for immersive cruise destinations. By combining adventure, culture, relaxation, and culinary discovery in one walkable village, the line is reshaping expectations for what a Baja cruise port can deliver.

As opening day approaches, Treasures of Baja is poised to become one of the most talked-about cruise destinations on the West Coast—and a must-visit stop for travelers sailing to Ensenada.